Harry Potter News and Commentary
Order of the Phoenix will be released two days earlier than planned – now Wednesday, July 11, instead of Friday, July 13.
I don’t know about you, but this destroys my plans! There’s no chance of getting a babysitter, and I can’t afford the time off (I need it for Prophecy 2007), so it looks like a midnight showing is out. Very sad. But I’m sure lots of fans will be happy to see the movie two days early.
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Yeah, that was a rather weird announcement, wasn’t it? It works for me, I think. So I guess the midnight show is actually on Tuesday night then, hmmm. I talked to Laura about it and it works for them, but I don’t know whether it will for Chris and Sarah. And Sarah may not have been able to do it anyway. So we’ll see.
Start looking for that baby-sitter, Travis. There has to be someone out there who can do it.
Pat
I really don’t understand how releasing the movie on a Wednesday is smart marketing. Ah well.
A friend who is a screen writer explained that one. The test of a movie’s success is based on box office receipts for the first weekend, so by releasing the movie on a Wednesday instead of Friday, they actually gain two days worth of $$. It’s an odd system, as I would think you would have to divide the dollar amount by the number of day and take into account the number of theaters, if not even the number of screens on which a movie is shown. But, no–they don’t do it that way–so adding two days makes for better overall ticket sales. (Nor do they take into account that some movies, like HP, have a fair number of children’s tickets that bring in less than an all adult audience. Funny math, if you ask me, but that’s the way they do it.
She also said that if you want to show your support for a movie, you should go the first weekend, as that’s also what Hollywood looks at when deciding which kind of movies the public wants. And if there’s a movie you don’t want to see, the best thing to do is to go see something else that’s opening–i.e., when DaVinci Code opened, which I didn’t want to see, I went to see Over the Hedge instead.
All I can say is that the movie business is definitely odd.
Pat