Rowling is Gold: A Simple 800-word Prequel Helps Break a Record

by Travis Prinzi on August 9, 2008

It was a simple 800-word story scribbled on two sides of a postcard, but it helped What’s Your Story? sell out in a day, breaking the record for the fastest-selling short story collection in history. From BBC:

What’s Your Story? contains 13 postcard-sized tales by authors including Doris Lessing, Nick Hornby and Sebastian Faulks.

More than 10,000 copies were bought on its first day of release, with some shops sold out by Thursday lunchtime.

The Hog’s Head post on the prequel.